Solutions In Marketing

Solutions In Marketing

Solutions In Marketing

Solutions In Marketing

Solutions In Marketing

Solutions In Marketing

Qualitative Research

Qualitative Research is an unstructured or loosely structured form of interviewing. This type of research is done with one on one interviews, or with focus groups and generally are done with small groups of people. This type of interview is always audio taped.


At Solutions in Marketing, our qualitative interviewers have extensive training in probing, laddering, and unbiased interviewing. Each interviewer has been in research for a minimum of 5 years before they are ready to begin the techniques of qualitative research. Our extensive database will find you the best respondent and our interviewers are trained to get the rich responses that you are looking for.

 

 

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