Solutions In Marketing

Solutions In Marketing

Solutions In Marketing

Solutions In Marketing

Solutions In Marketing

Solutions In Marketing

Ethnographic Recruiting

Ethnographic research is a person’s behavior studied in their environment and not in an environment that is developed by the research

 

To be included in an ethnographic research project is to agree to allow a researcher, or a team of researchers, to come into your environment for a specified length of time.

 

This type of study generally involves an in home interview. A moderator and his team (you would be told exactly who) will come into your home, or place of business, and interview you there on a specified subject. The reason that the team would come to your home or place of business, is to see you in your environment. The purpose is to understand the way a specific type of person interacts with things in their natural way of life. By seeing someone in their home, their business, even their shopping trip, is to understand a broader realm of a personal nature.

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